HIGH CALIBER COACHING
ARMOR GYM SECRET CITY
OUR COACHES
DUSTY HOLDEN
Owner Dusty Holden, was born and raised in East Tennessee. He is a father to 3 boys, husband, coach and gym owner since 2013.
2 words to describe Dusty, passionate and committed. Passion is at the forefront of Dusty’s involvement in athletics, competition, and health. Dusty applied his commitment as a competitive collegiate baseball player. Dusty currently coaches ages ranging from 7yrs old to 70yrs old in sports training and precision movement. Dusty is committed to the body’s natural ability to move well and be well. Bring your heart for continued learning and growth and Dusty and his team will bring their passion and commitment to you for sports training, movement, and longevity.
WESTON FORD
BIOGRAPHY
I’m a NASM Certified Personal Trainer who loves helping people achieve their health goals. I graduated from the University of Tennessee, Knoxville. I’ve been part of the Armor Gym family since 2017, where I trained for powerlifting and bodybuilding competitions. While these are my favorite sports to train for, I also enjoy teaching functional fitness. I’ve worked with a variety of people, including those with physical limitations and intellectual and developmental disabilities. I believe that everyone deserves to have a happy, healthy life.
ZACH DOWDY
BIOGRAPHY
With a passion for helping others unlock their full potential, I specialize in strength training, body recomposition, and performance-based coaching. I work with clients both in person and online, offering customized programs built around each individual’s goals, lifestyle, and fitness level. My approach is rooted in discipline, faith, and high standards — because true transformation takes more than just a workout plan. At Armor Gym, my goal is to challenge you, coach you, and help you become the strongest version of yourself — mentally and physically.
JENNIE DE VEUX
BIOGRAPHY
Hey new friends! I’m Jenny—aka Surfer Jenn! I grew up surfing in Southern California and earned a scholarship to San Diego State, where I studied Kinesiology and competed at a pro/am level. I discovered CrossFit in 2004 during my competitive surfing career, and I’ve been personal training and coaching ever since! These days, I focus on functional fitness and specialize in training women through my program, The Booty Crew. I’m passionate about making people feel strong and capable while keeping things fun in the gym! Whether it’s dialing in your nutrition, perfecting your Olympic lifts, building a bigger booty, or improving your performance in sports like golf or boxing—I’ve got you covered. I’m beyond excited to be training at Armor Gym because the energy, community, and serious commitment to fitness here is unmatched. Let’s lift heavy, move better, and have a blast doing it!
CUSTOMER EXPERIENCE TEAM
DUSTIN BASS
Dustin’s passion for leadership, team building, and healthy living all came together perfectly as the General Manager of Armor Gym. He enjoys encouraging his team and assisting them in reaching their fullest potential all while pushing himself to achieve his personal leadership and fitness goals. He finds value in connecting with our members here at Armor Gym and helping them become the best version of themselves.
IAIN WILLBORN
“Iain’s commitment and passion for people inside and outside the gym suit his position at Armor perfectly. He strives to uplift his fellow team members and make all gym goers feel comfortable and motivated towards self improvement.”
ELIJAH HEINZE
“Elijah is a ‘22 graduate of Wartburg Central High School where he played basketball for 12+ years. He is currently at Roane State community college studying Exercise Science. Most of his free time consume of spending time with his family and friends, powerlifting and constantly challenging himself to improve in whatever it might be. Elijah is extremely grateful to be on this team and push every member to reach their full potential”
JAMEEL
BIOGRAPHY
Jameel is a dedicated member of the front desk team at Armor, with a strong passion for fitness and a deep appreciation for the gym environment. He thrives in a space where people are constantly working to better themselves and values the unmatched energy and community that Armor provides. With nearly four years of training experience, Jameel focuses primarily on bodybuilding and considers it his main hobby. He’s also a self-proclaimed equipment enthusiast who enjoys geeking out over gym machines and talking shop with fellow fitness fans. Being part of a team that truly cares about helping others grow is something he finds incredibly rewarding.
maggie
BIOGRAPHY
Maggie started her fitness journey in high school competing in Crossfit. When she moved away to attend college at UCLA, she began powerlifting as a 75kg at the closest gym that was open during COVID-19: Zoo Culture. There, she began working with RAWGEAR as a project manager and event planner. After her time in LA, she moved out to TN to be closer to her family and two dogs. She is excited to continue her journey in higher education while staying active at the best gym in the state.